ECR is a dutch based healthcare organisation with 11 retirement homes nationwide. Clients of ECR have their own independent appartement with 24/7 healthcare support if needed. Together with the management I developed a new brand strategy and optimised the customer journey, communication and media channels. Although it’s a long process we already booked our first successes. Organic search went up 500% and a nationwide omnichannel campaign boosted the website traffic and conversion.